Off-page SEO strategies support on-page SEO marketing

Search engine optimisation – or SEO as it’s more commonly known – is the process of using natural or unpaid search results to drive traffic to a website. However, the number of tools and techniques to drive traffic to a website has increased by so much that now just about any technique that does this is classed under the general banner of SEO activity.

Take for example off-page SEO and on-page SEO. Strictly speaking, on-page SEO would include techniques that ensure your webpages have enough features that would help them be ranked high in the search engine results such as, for example:

  • Keyword rich relevant content
  • Metatags
  • Careful image placement and image legends
  • Internal links
  • Titles

However, when you think about off-page traffic driving techniques, such as social media networking, Click here to visit and forums, you’ll quickly see there’s not a search engine results page in sight. However, these techniques can be so effective you’d be crazy to pass them up because they don’t follow the strict definition of what SEO activity is.


Participating in forums can be a very rewarding way of finding your target audience and helping them overcome issues they’re experiencing. Most forums are used as a supportive environment for people having problems, and this is the perfect platform to gain credibility and demonstrate your expertise. Also many forums allow you to post your website URL in your signature or at least in your profile.

You need to be looking at around 5 posts a day in 3-5 different known forums to get some decent traffic, although keeping your responses to under five minutes will help reduce the initial time outlay. Your responses must be relevant and genuine, and definitely not an ad for your services, otherwise you will breach the strict codes of conduct that most forums have and you risk provoking a negative response from other forum members. You could even be labeled a spammer and banned.


Blogs are a great way of adding relevant and timely content to your website in a form that search engines love. If you write them in the form of a press release or article you can submit them to dedicated websites, which would help generate backlinks to your website. Some of the bookmarking sites (there are over 200) have been set up to help guide members to interesting blogs, such as Stumbleupon and Digg, and are a rich source of traffic.


Writing articles can demonstrate your credibility and expertise to a wide audience and help attract search engines to your website. However, if you rewrite each article several different times you can then distribute it to many different article and press release websites. Because you haven’t submitted the same content, each article is considered original and re-crawled by the search engines.

Videos and slideshows

Creating a video about your products and services adds a new dimension to your marketing efforts and can provide an interesting addition to your website. However, you can also take your videos and upload them to numerous video websites such as youtube or even use them as part of your blog posts in addition to written text.

Social media

Love them or hate them, social media networking sites can be a major source of traffic and any serious digital marketing plan cannot ignore them. Facebook, Twitter, MySpace, even LinkedIn and Ecademy can be important sources of potential customers. If you have a blog, every time you update it you can let people know instantly. If you’re reading something interesting, you can tell your followers. But you have to beware of falling into the trap of sharing irrelevant info. Not everyone will be interested in what you just had for breakfast.

Image galleries

Images can be glammed up into bite-sized nuggets of SEO information that can attract search engines when included on public image libraries like Flickr and Photobucket (among many others). Image libraries give you the ability to name a photo and add legend tags, so making sure they are keyword-rich opens up a new source from traffic to link back to your website.

Directory submissions

There are hundreds of directories across the web that will allow you to submit your business details and a link back to your website, and these are extremely useful as part of a local marketing plan.  Sometimes you may even be able to add a short description of your business, which can be optimised to be keyword rich and drive more traffic towards your business.


These are just a few of the ways that off-page SEO techniques can help increase and drive traffic towards your site without using on-page SEO and natural search engine rankings. Used carefully and consistently, they can help create a solid reputable brand for your business and generate a huge number of loyal extra customers.